Online marketplaces are integrating AI to create smarter, more personalized shopping experiences. AI analyzes user behavior, browsing patterns, and purchase history to deliver precise product recommendations.
Platforms now use AI to automate product categorization, detect fake reviews, and optimize pricing. Sellers benefit from better visibility, while buyers enjoy faster and more accurate search results.
AI-powered marketplaces will continue to evolve, focusing on transparency, personalization, and seamless checkout processes.